In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]
The Learning Center is the place where it all starts for Canonicalized.
It is the place where you will always find valuable and actionable content.
A lot of it will be related to the eCommerce, but most insights can be executed with every other type of website.
So start reading and make sure to come back on a monthly basis! We will have something new for you each time.
Cycle plots offer a lot of insight and are easy to build in Tableau.
With the approach from this article, we are trying to include one more.
By connecting the dots of a specific time point, we can follow the overall evolution across cycles.
Stacked bar charts are difficult to interpret more often than not.
One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.
To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we’re interested in at the bottom.
Also called theme rivers and in some cases steam graphs. It all started with this viz by Alex Jones: From the moment I saw it, I knew I wanted to create one by myself. Fortunately, Alex offered some insights on how he did it, but he didn’t give up the whole thing. Reverse engineering is […]
… or concurrent lollipops and dumbbells chart. For this week’s MakeoverMonday we looked at women representation in the House of Representatives (no pun intended). I came up with a population pyramid style chart. I put Democrats versus Republicans, where we would typically have men and women diverging to the left and right. So here’s the […]
… all while keeping the overall trend in the view. To put it simply, this is what we want to achieve: The chart shows the average price of an avocado in the US by week (data source). The line at the top shows the same data as below, only “zoomed” to a predefined period. I […]
In this article, I want to show you how I built a beeswarm chart in Tableau (with a little help from R):
1. Design process
2. Data workflow between R and Tableau
3. Using only R to create the chart
4. How it can be done 100% in Tableau using Table Calculations
An exciting step-by-step case study of a Tableau dashboard optimization.
Technical details of improving the loading and interacting speed and a sneak peek of the new improved version we’re working on.
Getting from question to answer at the speed of light!
This article tries to be a complete practical resource on Magento Speed Optimization. It contains some very easy to implement recommendations to the most advanced ones.
There is much talk about Magento using many resources and how difficult it is to work with. We’re trying to debunk some myths and to show a different side of things.
So let’s break it down piece by piece!
Everyone is talking about the mobile-first world. The web as we know it is turning upside down.
All because people are spending a lot more time on their mobile phones.
We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are.
Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to our analytics approach. The first times I tried […]
“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]
People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]
Honesty time Time to take the lid off of who we are and what we’re about. First, I want to share some personal stuff about me, the author of these thoughts. Why? Because I feel I can’t ask you to open up about your issues to someone, who is not willing to show who they […]
Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information.
With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information.
By reading this article, you are enrolling on the right path.
On August 31st, Google announced the removal of “mobile-friendly” tags from search results.
Since then, they have been pushing AMP aggressively.
Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console.
As you might know, Enhanced eCommerce requires a particular kind of implementation.
It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be worth it.
A complete walk through the steps of adding enhanced eCommerce using Google Tag Manager.
Google Analytics can help in many ways, by telling you how your website is performing.
In this article, we will be talking about Bounce Rate and Exit Rate. What they are, what differentiates them, and how these metrics can help us.
Let’s see what we are talking about!
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio.
The dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information.
And they are free 🙂
We are showcasing this case study to give you a real taste of what can happen in everyday life. In the real world, things can get messed up. We want to help you deal with any issue like a pro! And what a ride it has been! You might think that Windows will work just […]
Everything you will read in this article about WooCommerce SEO and beyond it’s tested under sweat and tears.
It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform.
The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity.
Prerequisites The demands were simple for the RugbySport.com project. Increase the speed of the site without breaking anything. So let’s get into the optimization process! The front-end optimization configured the Prestashop CCC options fIlesystem cache CSS and JS optimization moved render blocking JS in the footer Apache optimization lossless optimization for all the theme, CMS […]
Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process.
Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom?
We go trough all of these in the Prestashop speed up guide!
In this article, we are describing how you can avoid some developing costs when optimizing a Magento store.
What important SEO tweaks does your website need? How to prevent expensive implementations?
We lay everything out for you!
Do you want to find out if there is a Wordpress eCommerce plugin that can help you more than Woocommerce?
Read everything you need to know about WP eCommerce, MarketPress, JigoShop, Cart66 and even Easy Digital Downloads. We have tried them all!
We have summarized every advantage and disadvantage that we consider helpful.
We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop.
We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision.
If you had your share of bad eCommerce decisions, now is your chance to make a good move!