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Visual Analysis Series

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

Tableau Customer Demographics

“Know your customer!” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it. Mainly because it leads to ambiguous questions like “how?” […]

More about: Case studies, Data Visualization, Tableau, Visual Analysis Series

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]

More about: Analytics, Data Visualization, Visual Analysis Series

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