Pandas is an open-source data manipulation and analysis library for Python. It provides a wide range of tools and functions for handling and processing data, making it an essential tool for any data analyst, scientist, or engineer. Pandas provides a fast and efficient way to work with structured data, including reading from and writing to […]
A collection of Analytics insights to guide you towards online success!
Self-service analytics is a powerful tool for businesses to improve their data-driven decision making. It provides easy access to data and analysis tools for non-technical employees, without the need for IT or data analysts. In this article, we will explore the advantages of self-service analytics, its impact on decision making, and real-life examples of its […]
In today’s digital landscape, businesses are constantly looking for ways to organize and manage data in large, complex systems. One solution that is becoming increasingly popular is Data Mesh. It’s a way to organize and manage data in a way that is scalable, resilient, and easy to understand. In this blog post, we will provide a […]
Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you why this is not always a good idea and some good use cases of how they could work well. People think computers will keep them from making mistakes. They’re wrong. With computers you make mistakes […]
The first time I had the chance to test the tool, I didn’t see it. Fast forward to the present, and I am using Tableau every day. I can’t imagine life without it!
I decided to expand on the reasons I believe this software is extraordinary. I hope this article will help some of you avoid making the same mistake I did.
Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]
In this article, we discuss how we can use Plolty with Google Analytics data. For this we need the following: a Google Analytics account from which we pull the data through Google Analytics API V4; Python, which is going to be our programming language; to process the data we use Pandas; the best library for […]
Why are cohorts useful from a business perspective?
How to perform a cohort analysis in a meaningful way?
What types of data visualization work well?
How to gain cutting-edge insights from studying user behavior?
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. When I am in this process, User Explorer is my favorite feature. Here’s what brought me to say that. Google Analytics is an excellent way of checking website traffic. User Explorer is a report where […]
Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to our analytics approach. The first times I tried […]
As you might know, Enhanced eCommerce requires a particular kind of implementation.
It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be worth it.
A complete walk through the steps of adding enhanced eCommerce using Google Tag Manager.
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio.
The dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information.
And they are free 🙂