Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]
A collection of Analytics insights to guide you towards online success!
In this article, we discuss how we can use Plolty with Google Analytics data. For this we need the following: a Google Analytics account from which we pull the data through Google Analytics API V4; Python, which is going to be our programming language; to process the data we use Pandas; the best library for […]
Why are cohorts useful from a business perspective?
How to perform a cohort analysis in a meaningful way?
What types of data visualization work well?
How to gain cutting-edge insights from studying user behavior?
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. When I am in this process, User Explorer is my favorite feature. Here’s what brought me to say that. Google Analytics is an excellent way of checking website traffic. User Explorer is a report where […]
Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to our analytics approach. The first times I tried […]
People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]
On August 31st, Google announced the removal of “mobile-friendly” tags from search results.
Since then, they have been pushing AMP aggressively.
Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console.
As you might know, Enhanced eCommerce requires a particular kind of implementation.
It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be worth it.
A complete walk through the steps of adding enhanced eCommerce using Google Tag Manager.
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio.
The dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information.
And they are free 🙂