• eCommerce Platforms

Call Center Dashboard in Tableau

I love dashboards! I love looking at them, I love using them, and I love building them. There's something special…

  • eCommerce Platforms

What to do when you get stuck in Tableau!?

As a person who uses Tableau 95% of the time, I have to say it: I get stuck. A lot!…

  • eCommerce Platforms

Financial Analytics in Tableau: Viz Finance with Dorian

I am starting 2020 with a new project and a challenge for myself: Financial DataViz! It's not a New Year…

  • Case studies
  • Tableau

Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. Juicy details about…

  • Data Visualization
  • Tableau

Dealing with common Scatter Plot issues in Tableau

I have the bad habit of revisiting things I've built with a critical eye. What I love about Tableau Public…

  • Tableau

Filter ranges in Tableau with Parameter Action Intervals

Say what? What I am trying to achieve is quite simple: offer the ability to filter a range using parameters,…

  • Case studies
  • Data Visualization
  • Tableau
  • Visual Analysis Series

Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series]

"Know your customer!" This might be the most common business advice out there. We read about it on blogs, social…

  • Analytics
  • Data Visualization
  • Tableau

Evolution and Variation with “line & slope” charts in Tableau

Love line charts? Love slope charts? Why not put them together? In this article, I am going to show you…

  • Analytics
  • Data Visualization
  • Tableau

9+ reasons on why Tableau is extraordinary

The first time I had the chance to test the tool, I didn't see it. Fast forward to the present,…

  • Data Visualization
  • Tableau

Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up…

  • Analytics
  • Data Visualization
  • Visual Analysis Series

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some…

  • Data Visualization

Why I love MakeoverMonday

I wrote this on my phone one night after my 4th makeover. I didn't work up the courage to publish…

  • Analytics
  • Data Visualization

Google Analytics, Python, Pandas, Plotly: Get Started

In this article, we discuss how we can use Plolty with Google Analytics data. For this we need the following:…

  • Analytics
  • Data Visualization

Cohort Analysis: How to Study Cohorts for Actionable Insights

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types…

  • Analytics

What is the Google Analytics User Explorer Report and Ways to Use it

As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully.…

  • Data Visualization

Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets

In this article, I am going to pick apart and try to improve on a prevalent chart type used to…

  • Data Visualization

Connected Cycle Plots in Tableau with Set Actions

Cycle plots offer a lot of insight and are easy to build in Tableau. With the approach from this article,…

  • Data Visualization

Improved Stacked Bar Charts with Tableau Set Actions

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages…

  • Data Visualization

StreamGraphs in Tableau via R

Also called theme rivers and in some cases steam graphs. It all started with this viz by Alex Jones: From…

  • Data Visualization

Tableau: a dot plot and a “stacked” bar chart in the same view

… or concurrent lollipops and dumbbells chart. For this week's MakeoverMonday we looked at women representation in the House of…

  • Data Visualization

Zooming-in and sliding on a time-series in Tableau

… all while keeping the overall trend in the view. To put it simply, this is what we want to…

  • Data Visualization

Beeswarm Chart in Tableau … via R

In this article, I want to show you how I built a beeswarm chart in Tableau (with a little help…

  • Case studies
  • Data Visualization

Tableau Dashboard Performance Optimization [Case Study]

An exciting step-by-step case study of a Tableau dashboard optimization. Technical details of improving the loading and interacting speed and…

  • eCommerce Platforms

Magento Speed Optimization: How to make it insanely fast?

This article tries to be a complete practical resource on Magento Speed Optimization. It contains some very easy to implement…

  • Case studies
  • SEO Analysis

We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study]

Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people…

  • Analytics
  • Data Visualization

Tableau & Google Analytics – Integrate, Expand, Create

Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every…

  • Data Visualization
  • SEO Analysis

Log File Analysis for SEO – Working with data visually

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With…

  • Analytics
  • eCommerce SEO

AMP SEO and Analytics – Learn from our real-life experience

On August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP…

  • Analytics
  • Tag Manager

Enhanced Ecommerce via Tag Manager Implementation Guide

As you might know, Enhanced eCommerce requires a particular kind of implementation. It goes way beyond your basic transaction tracking,…

  • eCommerce Platforms

Bounce Rate vs Exit Rate

Google Analytics can help in many ways, by telling you how your website is performing. In this article, we will…

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