When managing an online store there are a lot of things that need attention and therefore it is easy to forget something or to ignore, the following list contains. Four common things that I usually find missing in Prestashop sites. I based this list on Prestashop because I know for sure that the missing things are present as features but the list could easily apply to other CMS.
SEO isn’t something you do once and forget about it
I’m not referring here to the basic settings like having friendly URL active, but to a different kind of situation and that is of relatively new products added and the missing meta. As time passes and old products go out of stock and new products appear the section of products that have missing meta details grows larger, now don’t get me wrong a missing meta is better than a wrong meta, but what is better than a missing meta?
I know it is hard to come up with meta titles and description every time you add a new product but in time the lack of information for your products could keep you back. Also please don’t be lazy and copy disabled product meta and place it to the new products, excluding some cases, you don’t want to have a visitor on your website searching for a product that you don’t have any more in hope that they will buy a new and different product.
Removed or disable unused scripts or modules
From time to time as a developer, you get a request for either adding a new script or a module to the website but the requests of removal of scripts/modules are really a rare thing. Now you might say, wait a minute why is that a bad thing adding a new thing to the site is a good thing, we don’t add things for no reason. And that is mostly true but here I’m talking about omissions, not about useful scripts/modules that improve the website but rather about those scripts/modules that already have an alternative installed or that are not used.
For this point, I’m going to use as an example the default search settings of Prestashop, but the omission could happen for different modules or add-ons. Usually, in time, new products are added updated or removed, one item that is usually omitted are the search parameters, in 1.7 you can find them under Shop Parameters -> Search, there you can add aliases (in case that a customer misspell the searched word), tags (like keywords that are not found in the product name, description, etc) plus the section have various settings that could arrange your search results to be more relevant for the customers. The issue is that even websites that at first set the parameters to their liking in time they just leave it like that. I’m not saying to update the parameters after every product you add, but from time to time it is quite good to “refresh” them.
Using the CMS (Content Management System)
The CMS (or Pages in 1.7) is the section found in Prestashop where all the site usually have their legal, delivery, about information. But the CMS could be also used for adding extra content to your site. For example, there is some information that is not suited for the category page or the product page for various reasons like SEO or just usability, this information could be easily included into a new page. Now I’m not saying to transform the CMS portion of the site into a blog, but rather that the CMS gives you the opportunity to create landing pages that from various reasons can’t be included into the main portion of the site, also it gives the opportunity to test various formats of landing pages to see which one can perform better. Having extra content could really improve a website overall performance, especially relevant content.